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How to determine the best time to post on your Facebook page

When should I post on my page to get the best reach for my content? This is one of the most commonly asked questions in relation to Facebook marketing and for a long time the only estimate marketers had for this problem were studies which showed the time people were most on Facebook worldwide. There were many problems with this, namely it wasn’t country or time zone specific and what might be best time to post for one audience isn’t exactly the best time for your audience. (more…)

Who should own Social Media?

Who should own social media? Advice for businesses on outsourcing social media

The emergence of social and digital media has pushed ad, marketing and PR agencies into a battlefield where the format is suffering a bit of an identity crisis. Above and below the line in this realm has become blurred, and brands and businesses don’t know where to turn. It’s a baffling tug-of-war between digital agencies, media-buying, advertising and PR all vying for this space. The likelihood is, that if you’re a brand or business with a serious growth plan, it’s a necessity for you to engage with one of more of these agencies in their traditional disciplines, with layered social responsibilities and input.

My background is in Digital Public Relations, so naturally I have a biased attitude to how this should be divided. In a break with convention though, I truly believe your social media should sit exactly where your aspirations and goals are as a brand or business. Let me explain. (more…)

Social Media: Feel the fear and do it anyway

Social Media: Feel the fear and do it anyway

Social media for small business can be a blessing and a curse. The same immediacy that makes social media so effective for connecting with customers is exactly what can work against a brand if things go wrong. Couple this with the traditional media’s (print, radio and TV) glee at reporting “social media fails”, you can understand why some Irish businesses are still apprehensive about social media. This apprehension affects everyone from small mom and pop operations to large multinational corporates.

While social media, like all communications channels, does have its pitfalls, the positives far out way the negatives. It allows you unparalleled reach, it’s relatively inexpensive and it allows you to communicate directly with your target customer. However, what happens when things go sour and you find yourself on the receiving end of negative attention? Do you ignore it and hope it will go away? Do you respond? How do you respond? (more…)