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Why it’s so important to follow up sales leads quickly (especially within one hour)

With the continued growth of social media and realtime communication our ability to be patient is diminishing. We expect near instant responses from our online interactions. When it comes to potential customers online it’s no different.

In today’s world sales leads usually derive from two sources – online and offline. While you may approach the two differently, one thing that both sources demand is to be followed-up in a swift and timely manner. In fact, you’re 60-times more likely to convert a sales prospect if you respond within the first hour than you are if you respond after 24 hours. (more…)