facebook-mobile-thesociable

How to determine the best time to post on your Facebook page

When should I post on my page to get the best reach for my content? This is one of the most commonly asked questions in relation to Facebook marketing and for a long time the only estimate marketers had for this problem were studies which showed the time people were most on Facebook worldwide. There were many problems with this, namely it wasn’t country or time zone specific and what might be best time to post for one audience isn’t exactly the best time for your audience. (more…)

Social Media: Feel the fear and do it anyway

Social Media: Feel the fear and do it anyway

Social media for small business can be a blessing and a curse. The same immediacy that makes social media so effective for connecting with customers is exactly what can work against a brand if things go wrong. Couple this with the traditional media’s (print, radio and TV) glee at reporting “social media fails”, you can understand why some Irish businesses are still apprehensive about social media. This apprehension affects everyone from small mom and pop operations to large multinational corporates.

While social media, like all communications channels, does have its pitfalls, the positives far out way the negatives. It allows you unparalleled reach, it’s relatively inexpensive and it allows you to communicate directly with your target customer. However, what happens when things go sour and you find yourself on the receiving end of negative attention? Do you ignore it and hope it will go away? Do you respond? How do you respond? (more…)

Paddy Power sponsored story on Facebook

Facebook to remove Sponsored Stories ad format (but it’s not all bad news for Page owners)

Sponsored Stories will no longer exist as a standalone ad format in Facebook’s ad arsenal come April. Instead the advertising giant will bring the “social context” element found in Sponsored Stories to all of its other ad formats later this year.

Facebook announced on Thursday last that it would remove Sponsored Stories as a standalone ad format on April 9. Sponsored Stories is the only ad format on Facebook that marketers don’t have to create content for. Sponsored Stories, as Facebook describes them, are “messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight”. So if a Facebook users Likes your brand’s Facebook Page, you can pay Facebook to highlight this interaction to the user’s friends, either in the News Feed or right side ad section. It’s a social endorsement of your brand and, for most Page owners, is an ad format that converts well. (more…)