Blog guidelines

Thanks for your interest in contributing to the InBusiness blog. Below you’ll find details on the types of posts we look for and specifics of our editorial process.

Our editorial mission is to help Irish small and medium-sized businesses (SMBs) better market themselves online. Articles published on the InBusiness blog are practical how-to posts in digital marketing, posts that document how changes and product updates from the Internet’s biggest players affect SMBs in Ireland, and insights and experiences of other business owners and thought leaders.

Our readers are marketers at small and medium-sized businesses in Ireland, business owners in Ireland, and all those with an interest in the digital marketing industry.

Submission criteria

We only accept posts that satisfy the following criteria:

  • Posts must provide something new and insightful. We don’t accept posts that re-hash existing ideas.
  • Posts need to be useful. The reader should be left with a specific takeaway or key thought.
  • Posts need to be logical and interesting to read.
  • Posts need to be specific to digital marketing, and in particular digital marketing for small and medium-sized businesses (SMBs).

To increase the likelihood that your post will be accepted, consider the following suggestions:

  • Whenever possible, include real-life examples or case studies to demonstrate the concepts described.
  • Use videos, photos, screenshots and other visual content. Embed content from Twitter, Facebook and other sites.
  • Articles should include detailed instruction or specific recommendations that will help marketers incorporate your advice into their content marketing processes.

In addition, we do not accept submissions that fall into the following categories:

  • Posts with unclear focal points, or those that are not clearly organised or formatted to grab reader attention. We encourage writers to use sub-headings, bulleted lists, and bold fonts to highlight key concepts and action items.
  • Articles created as blatant link-bait, with little original insight or practical discussion provided within the post copy.
  • Op-ed style posts that discuss why an issue is important without discussing how, specifically, it can be leveraged by digital marketers.
  • Posts that have already been published elsewhere.

Why write for the InBusiness blog?

Sharing your expertise with an engaged audience of digital marketing professionals is a great way to improve your industry profile. It’s great for creating new business, or, if you’re looking for a job in digital marketing, one of the best ways is to become an active blogger who contributes solid, detailed posts.

Promotion and social media distribution

InBusiness will promote all posts via Facebook, LinkedIn, Twitter, and via our email newsletter. All contributors are encouraged to promote their posts through their own networks, as well.

Republishing and repurposing your InBusiness blog posts

While we can only consider original, unpublished materials for publication, we are happy to allow our published authors to repurpose their posts elsewhere, with the following stipulations:

  • There should be a two-week window between the time your article goes live on the InBusiness blog and the time it is published on another site.
  • All subsequent publication of your article must cite the InBusiness blog as the original source and provide a link to the article on the InBusiness blog.

What to send with your article submission

Your bio: Bio should be approximately 60 words and should include your Twitter handle, as well as any other relevant links you wish to display (e.g., your blog; Facebook Page; LinkedIn page, website URL, etc.).
Your headshot: We use a site called Gravatar to manage our author’s head shots. New contributors should create an account there and upload a headshot. Once this is done, we’ll need the email address that was used to register the account, so we can associate your headshot with the author profile we will use in your posts.

If you would like to submit a post or article idea, or have any questions, please contact Darren using the email address below. New contributors may also wish to submit a detailed abstract or outline of their article ideas before submitting a completed post, along with a link to additional writing samples that may aid in our decision-making process.

Email Darren