Why Irish businesses need to think mobile in 2014

In an interview with Bloomberg Google Executive Chairman Eric Schmidt gives his predictions for 2014. The advice that small businesses in Ireland can take from this is that mobile, as occurred in 2013, will play a very important role in marketing, online commerce and in helping businesses reach new customers.

There are now more smartphones and tablets being sold than personal computers. Mobile phones and tablets are increasingly becoming consumers’ primary devices while personal computers become secondary.

“The trend has been that mobile was winning, it’s now won. There are more tablets and phones being sold than personal computers. People are moving to this new architecture very fast.”

One simple way for Irish businesses to prepare for this trend is to have a mobile-friendly website. The most popular and cost-effective means to achieve this is to have what is known as a “responsive” website – one that adapts to the device screen size of the user. It means your website looks great on desktop but is also legible and easy to use on mobile.

Darren McCarra

Darren is co-founder and editor of the InBusiness blog. He also co-founded the award-winning Irish technology blog, The Sociable, and works in digital marketing for small businesses. You can follow him on Facebook, LinkedIn, and Twitter.

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