Google has, at the beginning of January, released a new update to its ‘Search Queries’ report in Webmaster Tools. The update now provides webmasters and small business owners with exact data on impressions and clicks-throughs for any keyword used in Google Search or page on a specific date or within a specific date range. Previously only rounded figures for impressions and click-throughs were provided.
If you visit your Google Webmaster Tools dashboard you’ll see an update line across the Search Queries graph specifying exactly when the update took place. This graph is found under Search Traffic > Search Queries.
Google’s John Mueller posted on the official Google Webmaster blog saying,
“The search queries feature gives insights into the searches that have at least one page from your website shown in the search results. It collects these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days. We hope this makes it easier for you to see the finer details of how users are finding your website, and when they’re clicking through.”
If you’re a small business owner and have a website you really should be using Webmaster Tools (you can open an account here for free). Webmaster Tools allows you to track and analyse how users are interacting with your website in Google Search, as well as providing important messages about your website (like if there’s a sudden spike or drop in traffic).
Google Webmaster Tools also allows webmasters to add a sitemap of their website, something that may assist Google in crawling your site affectively while giving you an indication of how many pages of your website have been indexed or are available in Google Search.
Another great feature in Webmaster Tools is its structured data testing tool which analyses such data contained in your website. Structured data isn’t very common on small business websites but can really improve the appearance of your website in search (we’ll cover structured data in more detail in the future).
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