Gary Vaynerchuk on working in a family business

A video from entrepreneur Gary Vaynerchuk on his experience with working in a family business. Gary has successfully set up two businesses with his brother and father that are currently valued at over $100 million. He currently runs a web series in which he answers questions posed by his loyal followers on Twitter, we definitely recommend checking it out, there’s a lot of great tips and tricks that will help grow your business. (more…)

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How to determine the best time to post on your Facebook page

When should I post on my page to get the best reach for my content? This is one of the most commonly asked questions in relation to Facebook marketing and for a long time the only estimate marketers had for this problem were studies which showed the time people were most on Facebook worldwide. There were many problems with this, namely it wasn’t country or time zone specific and what might be best time to post for one audience isn’t exactly the best time for your audience. (more…)

Online business citations and the need for consistency in your NAP

Why your online business citations need to be consistent

When it comes to local search engine optimisation NAP consistency is critical. NAP is an acronym for the name, address and phone number of your business. When your business’ NAP is mentioned on the web this is called a citation. Search engines analyse the number and quality of citations your business has to help rank businesses in local search. The more high quality citations your business has, the higher it ranks for local search queries. Search engines also use these citations to help verify the credibility and trustworthiness of your business information, which again can be an important factor in ensuring your business appears high in local search rankings.

Unfortunately inconsistencies in business citations occurs often across the web, particularly if your business has moved location or changed its phone number in the past. A lot of online web directories use company databases to populate their websites, leading to some outdated and potentially harmful information about your business. Even the slightest of variance in a business’ NAP can confuse search engines and stop them from crediting you for a particular listing. (more…)

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Why it’s so important to follow up sales leads quickly (especially within one hour)

With the continued growth of social media and realtime communication our ability to be patient is diminishing. We expect near instant responses from our online interactions. When it comes to potential customers online it’s no different.

In today’s world sales leads usually derive from two sources – online and offline. While you may approach the two differently, one thing that both sources demand is to be followed-up in a swift and timely manner. In fact, you’re 60-times more likely to convert a sales prospect if you respond within the first hour than you are if you respond after 24 hours. (more…)